Kick Ass Knife Gen 2 - this knife requires 1/3 the sharpening compared to a 1376HB Dexter Russell. Lasts 3x as long and saves over 20 hours per year.

This safety knife has a 3900x return on investment. It is the best insulation knife built on the planet. This ain’t some dainty little sushi blade for flower chopping influencers. This is the Kick...

Kick Ass Knife Gen 2 - this knife requires 1/3 the sharpening compared to a 1376HB Dexter Russell. Lasts 3x as long and saves over 20 hours per year.

This safety knife has a 3900x return on investment. It is the best insulation knife built on the planet. This ain’t some dainty little sushi blade for flower chopping influencers. This is the Kick...

Corporate / Branded enamel pins from SignaturePins.com takes about 5 weeks to fab, install and deliver and installed on the sheath - Min order 20.

Unleash the Beast in Every Cut. Built for the Wild.

Corporate / Branded enamel pins from SignaturePins.com takes about 5 weeks to fab, install and deliver and installed on the sheath - Min order 20.

Unleash the Beast in Every Cut. Built for the Wild.
Kick Ass Mechanical Insulation Cutting Tool Set - Kick Ass Fab
Kick Ass Gloves - ANSI/ISEA 105 Cut Level 4 Cut Protection for Insulators - Kick Ass Fab
Wooden-handled Kick Ass knife with ruler inlay.
The Branded Beast Mechanical Insulation - Kick Ass Fab
Person wearing work gloves inserts Kick Ass knife into jeans pocket.
Kick Ass Mechanical Insulation Cutting Tool Set - Kick Ass Fab
Kick Ass Gloves - ANSI/ISEA 105 Cut Level 4 Cut Protection for Insulators - Kick Ass Fab
Wooden-handled Kick Ass knife with ruler inlay.
The Branded Beast Mechanical Insulation - Kick Ass Fab
Person wearing work gloves inserts Kick Ass knife into jeans pocket.
Kick Ass Mechanical Insulation Cutting Tool Set - Kick Ass Fab
Kick Ass Gloves - ANSI/ISEA 105 Cut Level 4 Cut Protection for Insulators - Kick Ass Fab
Wooden-handled Kick Ass knife with ruler inlay.
The Branded Beast Mechanical Insulation - Kick Ass Fab
Person wearing work gloves inserts Kick Ass knife into jeans pocket.
Kick Ass Mechanical Insulation Cutting Tool Set - Kick Ass Fab
Kick Ass Gloves - ANSI/ISEA 105 Cut Level 4 Cut Protection for Insulators - Kick Ass Fab
Wooden-handled Kick Ass knife with ruler inlay.
The Branded Beast Mechanical Insulation - Kick Ass Fab
Person wearing work gloves inserts Kick Ass knife into jeans pocket.

What is the Branded Beast?

The Kick Ass Knife

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Branded Sheath

What makes the Kick Ass Knife different?

German stainless steel 1.4116 (x50crmov15)​German stainless steel 1.4116 (x50crmov15)​
German stainless steel 1.4116 (x50crmov15)​
Made from 55–57 HRC stainless steel. Tough enough to hold an edge. Soft enough to sharpen easy. Sharpens easily. Laughs at rust. Built for job sites, boat docks, and backwoods butchering.
Olive wood handleOlive wood handle
Olive wood handle
Twice as hard as beech. Built to take a beating. Olive wood is naturally oily and dense; it holds up without babying. And yeah, we don’t oil our knives either. We can’t. It would ruin the insulation.
Hand-finished edge
Hand-finished edge
Razor Blade sharp, honed to 15° by master bladesmiths, sharp enough to split hairs, or in other words, crazy sharp​.
Slimmer grip. Easier on your hand.Slimmer grip. Easier on your hand.
Slimmer grip. Easier on your hand.
A touch leaner with smoother edges that won’t chew up your palm. Easier to grip, easier to control, and built to go all shift long without wrecking your hand.
Full-tang build
Full-tang build
Full stainless-steel tang, tip to tail. Drop it, toss it, abuse it — this handle ain’t snapping.​
Low rider kydex sheathLow rider kydex sheath
Low rider kydex sheath
Sits low so you don’t stab yourself (or your knuckles) trying to reholster.​ Pocket height draw for quick, natural access. Clips to any damn belt — fat, thin, or filthy. Molded Kydex: waterproof, jobsite-proof, built to take a beating.

Why our knife kicks ass!!

German 1.4116 (x50crmov15) Stainless Steel
Custom olive wood grip
Built to fit your hand
Full tang (tip to butt)
We added a ruler. Twice.
Tether hole standard
Kydex holster included
Pre-sharpened to 15°

German 1.4116 Stainless Steel (x50crmov15)

This knife slices through the ass of fiberglass like butter, resists corrosion, and doesn’t roll, so you don't have to worry about ugly cuts. Our blade isn't made of Carbon Steel, so you don't have to worry about rust corroding the blade on the jobsite.

German 1.4116 Stainless Steel  (x50crmov15)

Custom olive wood grip

Our knife is a real tool, not a kitchen utensil to mess around with. There's no cheap wood, no plastic, and no excuses. Looks pro, feels premium. Branding burned directly into the handle, so no half assed paper labels. This knife says you give a damn, and more importantly, that you Kick Ass.

Built to fit your hand

Our handle is slimmer and smoother than your bang average jobsite knife. Whether you're wearing gloves, working wet or dry, our olive wood handle's naturally smooth texture is built for control, comfort, and a secure grip.

Full tang (tip to butt)

No weak points. Ours is one solid piece of German stainless steel, tip to butt. Other knives? Not even close. Drop one of those half assed kitchen toys from 10 feet… and get ready to buy another one.

We added a ruler. Twice.

We laser-etched a 10.5" ruler on both sides of the blade, left and right. Measure foam, pipe, fish, or whatever else you come across. Good luck finding another knife that comes with a fully integrated ruler.

Tether hole standard

Clip it to your wrist, belt, or harness. Other knives aren't made like ours; this one’s for jobsites. You'll never need to worry about misplacing the knife and the included lanyard keeps the safety guys off your ass.

Kydex holster included

Our Kydex sheath is built for rugged jobsite use. It's waterproof, impact-resistant, and molded for a secure snap-in fit that keeps your knife locked in until you need it. Unlike leather or nylon, it won’t absorb grime, stretch, or rot, making it perfect for jobsite and outdoor abuse. Lightweight and customizable, it’s the ultimate sheath for a knife that means business.

We sharpen at the factory to 15°

Our knife comes razor-sharp from day one, so you can get to kicking STAT. Other knives make you do the work, so you waste your valuable time.

This knife pays for itself claim...

Why the Kick Ass Knife?  When you realize the hours saved it is a no-brainier!

Why the Kick Ass Knife? When you realize the hours saved it is a no-brainier!

We wish we could give you just one reason, but there are three of them.

  • Edge - As you know usually in Rock, Paper and Scissor - Scissors doesn't cut rock. With an insulation knife we need a blade to cut paper and rock. The Dexter 1376 is in every insulators tool kit. But you must sharpen it 3-4x a day minimum. With the Kick Ass Knife the Gen2 cut paper and rock and requires 1/3 the sharpening on fiberglass and rubber. Now the math - Save 2 sharpening a day at 2 minutes per sharpening x 50 weeks x 5 days a week = 1000 minutes - This is over 16 2/3 hours. If at $70 per hour with indirect costs this is $1,167 saved.
  • Based on the Kick Ass Challenge results the individual who seldom put the knife in their back pocket stopped doing it with the sheath. You can put a dollar amount to safety

  • The knife will last 3x as long if your sharpen it 1/3 less. A Dexter 1376 is $20. At $50 Kick Ass Knife is cheaper that a Dexter that will cost you $60 between replacements not to mention this will not break when you drop it from 12' on the tip or butt of the knife (if you did not tether it.

  • Finally If you are goring out materials and learn how to cut using the ruler you with save another 2 minutes per oversize or gore per piece.

Time to upgrade that Dexter kitchen knife with an insulation tool built for Safety that will improve your speed or if you are an owner will be a mandate as you cannot afford to not use it.

How many knife-related injuries has your company dealt with?

How many knife-related injuries has your company dealt with?

One trip to urgent care can cost your company $2,000 not counting in the lost productivity.

Where do your guys put their knife when they need both hands? 

Where do your guys put their knife when they need both hands? 

If you said, “stabbed the blade into the insulation and taped over the tear after you pull it out.”
Yeah… we’ve all seen it. We’ve all done it.
To give credit, that’s still better than dropping your knife and snapping the cheap handle, because it’s half-tang and half-ass, right?

How many Insulation Knives have you misplaced or lost?​

Your phone is like your knife; it’s something you use constantly.​ So ask yourself: how often do you go looking for your phone each week?​ Now, think about this: if the knife’s not tethered to them, do they even know where it is?​ How many hours do you lose when it gets left on a duct, dropped down a chase, or forgotten at the top of a ladder?​

Ever measure something 9 inches with a tape measure?​

Ever measure something 9 inches with a tape measure?​

First, get your mind out of the gutter — I’m not talking about that. But seriously, it takes two hands, right? That’s 18+ seconds wasted just to measure. The Kick Ass Knife lets you do it with one hand.​

When you get your brand-new Insulation knife (kitchen knife), how long does it take before it’s sharp enough to use on the jobsite?

When you get your brand-new Insulation knife (kitchen knife), how long does it take before it’s sharp enough to use on the jobsite?

Unfortunately, we all know, at least 3 to 5 minutes.​ Our knife allows you to get to work ASAP with a super sharp blade right out of the gate.

How many insulation knives have you broken just by dropping them?

THIS ISN’T A KITCHEN KNIFE.
It’s an essential job site tool for mechanical insulation, a time-saver.

Specifications & performance metrics

Feature
Kick Ass Knife
Branded Beast
Ham Boning Knife
Blade material
German 1.4116 (x50crmov15)
German 1.4116 (x50crmov15)
High carbon steel
Olive wood handle​
Machine edge
Tether attachment
Sheath
Branded your way
Kick Ass Knife in action
Warranty, Warnings & Dex’s No-BS Guide

You’ve got the knife. Now own the responsibility. From Dex’s quick safety checklist to the no-whiners legal stuff, this is where we lay it all out.

Warranties
Risks
Rules
(4.9)

Like a third hand while taping

(4.9)

Like how sharp it is out of the bix

(4.9)

Cant feel the tether

(4.9)

Cuts as good as my Dexter. Much safter. I never lose this thing

(4.9)

Unboxing

Malina

(4.9)

Crazy Sharp out of the box - New one rocks

Roman